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Company

About iCetana

iCetana Limited (ASX: ICE) is a global software company providing video analytics solutions designed to automatically identify anomalous actions in real-time for large scale surveillance networks. Our software integrates with customers existing video management systems and IP cameras.

Using Artificial Intelligence and Machine Learning techniques, the iCetana solution learns and filters out routine motion, showing only anomalous or unusual behaviour allowing operators to focus on events that matter and respond in real-time to both precursor activities and incidents. iCetana has a broad range of use cases across a growing number of industry verticals. It has been implemented at over 35 sites on four continents, helping clients harness the rich data streams from their existing security networks and turning that data into improved situational awareness and deeper operational insights.

Revenues are increasingly being generated under a SaaS style recurring revenue model from enterprise clients.

Customer Sites and Trial Locations

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Board

Mark Potts – Non-Executive Chairman

Mark Potts has 30-plus years’ experience in senior executive and board positions, in start-ups and large corporates. Most recently Mr Potts was the worldwide CTO and VP for Corporate Strategy at Hewlett Packard Enterprise. Prior to Hewlett Packard, Mr Potts was the founder of several successful venture backed start-ups, that have driven technology disruption and business innovation in varied industries.

Matthew Macfarlane – Managing Director and Chief Executive Officer

Matthew Macfarlane was the founding chief executive officer of Icetana and returned to the role in September 2018. Mr Macfarlane is a Chartered Accountant and Graduate of the Australian Institute of Company Directors. Mr Macfarlane is a successful entrepreneur, angel and venture capital investor and worked for over 10 years doing international cross-border mergers and acquisitions. In 2018 he was recognised by the West Australian IT and Telecoms Association (WAITTA) as the Pearcey Entrepreneur of the Year.

Geoffrey Pritchard – Executive Director

Geoff Pritchard co-founded and is Chairman of Go Capital Pty Ltd a Private Equity and Venture Capital business with a focus on the technology sector and a significant investor in Icetana. Mr Pritchard is a Board Member of Methodist Ladies College Foundation and Chairman of the Investment Committee, as well as Chair of the Young President’s Technology Network in Australia and New Zealand. Mr Pritchard is a Chartered Accountant, holds an MBA from Melbourne Business School and is a Graduate of the Institute of Company Directors.

Justin Mannolini – Director-elect

Justin Mannolini is a partner in the Corporate Advisory Group of Australian law firm Gilbert + Tobin. Mr Mannolini is currently serving in a non-executive capacity on a number of listed, private and Government Boards. He has over 20 years' corporate finance experience as a lawyer and investment banker, and has advised on a wide range of M&A, reconstruction and equity capital markets transactions across a number of industry sectors including energy & resources, financial services, technology, engineering & mining services, food & beverage and real estate.

Executive Team

Matthew Macfarlane – Chief Executive Officer

Matthew Macfarlane was the founding chief executive officer of Icetana and returned to the role in September 2018. Mr Macfarlane is a Chartered Accountant and Graduate of the Australian Institute of Company Directors. Mr Macfarlane is a successful entrepreneur, angel and venture capital investor and worked for over 10 years doing international cross-border mergers and acquisitions. In 2018 he was recognised by the West Australian IT and Telecoms Association (WAITTA) as the Pearcey Entrepreneur of the Year.

Kevin Brown – Chief Operations Officer

Kevin Brown is an experienced technology leader with an entrepreneurial focus on taking products to market and driving them to scale.  Mr Brown was a founding member and chief operating officer of Virtual Gaming Worlds and prior to this has a number of senior roles including Nearmap (ASX:NEA) and Memetrics, where he was the Operations Manager at the time the company was acquired by Accenture. He is a digital specialist, with an extensive background in ecommerce, project management, product engineering and development.

Damon Watkins – Chief Revenue Officer

Damon Watkins is a seasoned executive and private investor with experience managing private businesses on a growth trajectory, and as a senior executive with listed public companies. Mr Watkins has a strong track record in establishing and leading successful sales teams in both financial services and enterprise software both in Australia and Internationally, and has enjoyed executive roles in sales, marketing and business development with a history of innovation and entrepreneurship.

Shane Cranswick – Chief Financial Officer

Shane Cranswick is an accomplished finance executive with over 15 years’ experience in senior management roles in predominantly listed companies both in Australia and overseas. Mr Cranswick has gained a Bachelor of Commerce degree from the University of Western Australia then commenced his career with an international Chartered Accounting firm. He is a member of the Institute of Chartered Accountants, the Financial Services Institute of Australasia and the Governance Institute of Australia.

Your Regional Leads

Tarique Weerasekera - APAC

Tarique heads up iCetana's sales and business development activities in APAC with over 15 years of experience across technology and FMCG management
and business development.

Courtney Donowho - AMERICAS

Courtney heads up iCetana's sales and business development activities in the US and has extensive experience in the technology sector with a background in AI and video intelligence in particular.

Mudassar Khan - MENA/INDIA

Mudassar heads up iCetana's sales and business development activities in the Middle East region with a strong technology background in the security industry and more than 10 years experience in the field of Security System implementations.

Upcoming Events

Schedule an appointment for an event online here.

February

Future Justice and Corrections Summit

Date: February 17th-19th
Location: Doltone House - Darling Island, Sydney, NSW

Come and visit iCetana on the CHUBB stand.

 

March