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Company

About icetana

icetana Limited (ASX: ICE) is a global software company providing video analytics solutions designed to automatically identify anomalous actions in real-time for large scale surveillance networks. Our software integrates with customers existing video management systems and IP cameras.

Using Artificial Intelligence and Machine Learning techniques, the icetana solution learns and filters out routine motion, showing only anomalous or unusual behaviour allowing operators to focus on events that matter and respond in real-time to both precursor activities and incidents. icetana has a broad range of use cases across a growing number of industry verticals. It has been implemented at over 40 sites on four continents, helping clients harness the rich data streams from their existing security networks and turning that data into improved situational awareness and deeper operational insights.

Revenues are increasingly being generated under a SaaS style recurring revenue model from enterprise clients.

Customer Sites and Trial Locations

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Board

Mark Potts – Non-Executive Chairman

Mark Potts has 30-plus years’ experience in senior executive and board positions, in start-ups and large corporates. Most recently Mr Potts was the worldwide CTO and VP for Corporate Strategy at Hewlett Packard Enterprise. Prior to Hewlett Packard, Mr Potts was the founder of several successful venture backed start-ups, that have driven technology disruption and business innovation in varied industries.

Matthew Macfarlane – Managing Director and Chief Executive Officer

Matthew Macfarlane was the founding chief executive officer of icetana and returned to the role in September 2018. Mr Macfarlane is a Chartered Accountant and Graduate of the Australian Institute of Company Directors. Mr Macfarlane is a successful entrepreneur, angel and venture capital investor and worked for over 10 years doing international cross-border mergers and acquisitions. In 2018 he was recognised by the West Australian IT and Telecoms Association (WAITTA) as the Pearcey Entrepreneur of the Year.

Geoffrey Pritchard – Executive Director

Geoff Pritchard co-founded and is Chairman of Go Capital Pty Ltd a Private Equity and Venture Capital business with a focus on the technology sector and a significant investor in icetana. Mr Pritchard is a Board Member of Methodist Ladies College Foundation and Chairman of the Investment Committee, as well as Chair of the Young President’s Technology Network in Australia and New Zealand. Mr Pritchard is a Chartered Accountant, holds an MBA from Melbourne Business School and is a Graduate of the Institute of Company Directors.

Deanna Carpenter– Non-Executive Director

Deanna has over 10 years experience as a lawyer with a focus on equity capital markets and mergers & acquisitions, and extensive experience in governance, risk management and corporate compliance. Deanna is a partner in the corporate and commercial practice of national firm HWL Ebsworth and has been involved with icetana since advising on its IPO in 2019.

Executive Team

Matthew Macfarlane – Chief Executive Officer

Matthew Macfarlane was the founding chief executive officer of icetana and returned to the role in September 2018. Mr Macfarlane is a Chartered Accountant and Graduate of the Australian Institute of Company Directors. Mr Macfarlane is a successful entrepreneur, angel and venture capital investor and worked for over 10 years doing international cross-border mergers and acquisitions. In 2018 he was recognised by the West Australian IT and Telecoms Association (WAITTA) as the Pearcey Entrepreneur of the Year.

Kevin Brown – Chief Operations Officer

Kevin Brown is an experienced technology leader with an entrepreneurial focus on taking products to market and driving them to scale.  Mr Brown was a founding member and chief operating officer of Virtual Gaming Worlds and prior to this has a number of senior roles including Nearmap (ASX:NEA) and Memetrics, where he was the Operations Manager at the time the company was acquired by Accenture. He is a digital specialist, with an extensive background in ecommerce, project management, product engineering and development.

Rafael Kimberley-Bowen – Chief Financial Officer

Rafael is an experienced chief financial officer and an accredited advisor. A qualified accountant with a MBA and a graduate of the AICD, he combines strategic insight with strong technical financial knowledge to help businesses of all sizes become more profitable - often engaging as a 'virtual CFO', M&A / integration advisor or on an advisory board. Rafael was a 40under40 winner in 2020.

Rafael has worked globally across a number of industries, including healthcare, fintech, banking, television, agriculture, media and education, and serves on the board of various private companies and NFPs, including StartupWA, Perth Angels, Techboard and ADHD Australia.

Your Regional Leads

Courtney Donowho - AMERICAS

Courtney heads up icetana's sales and business development activities in the US and has extensive experience in the technology sector with a background in AI and video intelligence in particular.

Mudassar Khan - MENA/INDIA

Mudassar heads up icetana's sales and business development activities in the Middle East region with a strong technology background in the security industry and more than 10 years experience in the field of Security System implementations.